Invest in Schmidt Brothers Cutlery | One of America's Fastest-Growing Knife Brands

Est. 2010 — New York

The Origin

Started in a Basement.
Built for Every Kitchen.

Jared and Jordan grew up watching their mother and father cook. A German heritage. A love of craft. An instinct that great tools shouldn't belong only to professional chefs.

In 2010, they launched Schmidt Brothers from the ground up — no outside investors, no venture money. Just product obsession, operational discipline, and a belief that premium quality could meet everyday affordability. 15 years and $83.5M in revenue later, they've proven it.

"We always ask Jared and Jordan when they're going to give us additional categories."

— Crate & Barrel

Why This Moment

6 Reasons This Raise Is Different

Self-Funded Until Now

Schmidt Brothers has never taken a dollar of outside equity in 15 years. $83.5M in lifetime revenue — all bootstrapped. This is the first time the public can own a piece.

Proven at Scale

This isn't a startup asking for faith. 43% CAGR. 10,000 doors. Top 10 brand. The machine is already running — capital accelerates it.

DTC Is Just Starting

DTC grew +133% YoY with ~70% gross margins and a proven 3-4x ROAS. More spend = more revenue at the highest-margin channel.

Clear Exit Thesis

Targeting $52.6M revenue and $9.0M EBITDA by 2030. Strategic acquirers already buy brands like this one.

$15.4B Market, Growing 6.4%

68% of consumers are cooking at home more. Premium cutlery is where the market is headed. Schmidt Bros. is already there.

You Already Know the Brand

Oprah's Favorite Things. Forbes. WSJ. Bon Appetit. You've probably owned a Schmidt Bros. knife. Now own the company.

As Seen In

Sold in 10,000+ retail doors nationwide and featured across major media outlets.

10,000+ Retail Doors

80+ Press Features

640M+ Impressions

Trusted By Leading Retailers

Featured In Press & Media

Good Morning AmericaForbesOprah's Favorite ThingsGood HousekeepingFood & WineBon AppetitWSJWIREDCNNToday ShowDrew Barrymore ShowMen's JournalVanity FairFood NetworkNY Magazine Good Morning AmericaForbesOprah's Favorite ThingsGood HousekeepingFood & WineBon AppetitWSJWIREDCNNToday ShowDrew Barrymore ShowMen's JournalVanity FairFood NetworkNY Magazine

As Seen on Good Morning America

Schmidt Brothers featured on GMA's Deals & Steals segment with Jared Schmidt.

Good Morning America

Deals & Steals Segment with Jared Schmidt

What Customers Say

4.8 / 5.0 · 50,000+ verified reviews

★ ★ ★ ★ ★

"I've owned Wusthof and Global. Schmidt Brothers cuts just as well, looks better on my counter, and cost half as much. I'm a convert."

Michael T. — Verified Buyer

★ ★ ★ ★ ★

"Got these as a wedding gift. Three years later they're still sharp, still beautiful, still my favorite thing in the kitchen."

Sarah K. — Verified Buyer

★ ★ ★ ★ ★

"Bought the 7-piece set from Costco on a whim. Now I've bought three more sets as gifts. Best knife brand nobody talks about."

David R. — Verified Buyer

Financial Trajectory

Revenue Progression: 2025 → 2030

From the company's financial model. Actuals through 2025, projections through 2030 exit target.

$13.5M

2025

Actual

$17.7M

2026

Forecast

$26.3M

2027

Forecast

$33.1M

2028

Forecast

$41.8M

2029

Forecast

$52.6M

2030

Target

EBITDA $9.0M

$52.6M 2030 Revenue Target

$9.0M 2030 EBITDA Target

25.7% Revenue CAGR '25-'30

37% Gross Margin Average

Key Growth Drivers

Unlock DTC Growth

DTC grew +133% YoY with ~70% gross margins and a proven 3-4x ROAS. More spend = more revenue at the highest-margin channel. Add fuel to the machine.

New Segments & International

Grocer, outdoor sporting goods, hardware, commercial restaurants, B2B, and international distribution. Increasing demand at existing customer base while entering new ones.

Broaden Product Portfolio

Tap into high-demand categories, prioritizing high-margin categories suitable for a Lifestyle Brand expansion.

Strategic Partnerships

Including licensing opportunities to new audiences for continued scale.

* Revenue figures from Schmidt Brothers 2025-2030 Financial Model. 2025 reflects actual performance. 2026-2030 are management projections. Past performance is not indicative of future results.

The Offer

Reserve Your Early
Investor Position

Pre-launch registrants receive priority access when the campaign opens — plus early-bird bonus shares available only in the first 72 hours.

No commitment required. Reg CF — open to all US investors regardless of accreditation status.

$1,000+

Entry position

$2,500+

Growth position

+ 5% Bonus Shares

$5,000+

Committed investor

+ 8% Bonus Shares + FREE Steak Knife Set

$10,000+

Lead investor

+ 12% Bonus Shares + FREE Small Knife Block Set

$25,000+

Strategic investor

+ 15% Bonus Shares + FREE Large Knife Block Set

* Bonus share tiers and final terms confirmed at campaign launch. Past performance is not indicative of future results. Investing involves risk.

Investment Calculator

Estimate your position. No commitment required.

Your Investment Amount

Base shares (est.)2,000

Early-bird bonus+ 100 shares (5%)

Total estimated shares2,100

No payment taken now. You'll receive campaign details at launch.

Company History

15 Years of Proving the Model

2010

Founded by Jared & Jordan Schmidt

Launched with a licensee distribution agreement. Established early footprint in premium gourmet retailers.

2017

Went Fully Independent

Exited distribution agreement. Relaunched as a wholly owned company. Full control of brand, product, and margin.

2020

Navigated COVID & Grew 439%

Successfully managed supply chain disruptions to deliver exponential growth. Expanded management team and began penetrating mass-market retail.

2024

Top 10 US Brand, 10,000 Retail Doors

Moved from #27 to top 10. Expanded DTC and mass market retailers. DTC channel had significant success with +133% YoY results.

2026

First-Ever Equity Raise

Opening the cap table to the public. Raising growth capital to accelerate DTC, launch new product lines, and expand internationally. Targeting $17.7M revenue this year.

The Path Forward

Built to Exit by 2030

This raise funds a clear path to a targeted exit — a strategic acquisition by one of the major housewares conglomerates.

$52.6MProjected Revenue by 2030

$9.0MProjected EBITDA by 2030

25.7%CAGR Target Through 2030

Potential Acquirers

Helen of TroyOXO · Hydro Flask

Zwilling J.A. HenckelsGlobal Cutlery Leader

Lifetime BrandsFarberware · KitchenAid

Group SEBAll-Clad · StoreBound

FiskarsGlobal Knives

Meyer CorpAnalon · Circulon

Press Coverage

What the Press Says

80 pieces of media coverage in 2025 alone, reaching an estimated 640 million+ impressions.

Good Housekeeping Kitchen Award

Oprah's Favorite Things

Men's Journal Grilling Awards

Food & Wine FAVES

Forbes

"A cutlery brand that has revolutionized the premium knife market..."

"A cutlery brand that has revolutionized the premium knife market with its blend of quality and affordability... building a cutlery empire that spans over 10,000 retail doors."

Forbes — The Knife Fight: How Two Brothers Made Luxury Cutlery Affordable

Oprah Daily

"I choose a standout knife block every year..."

"I choose a standout knife block every year, because so many people are living with dull blades. This one's got German steel and wood handles for a well-weighted set they'll reach for daily."

Oprah's Favorite Things — 2025

Good Housekeeping

"Testers liked how sharp the knives were..."

"Testers liked how sharp the knives were... Another brought the set to a family BBQ and said everyone then proceeded to buy their own set."

Good Housekeeping — 2026 Kitchen Awards “BBQ MVP”

Food & Wine

"One of the 5 Best Barbecue Tool Sets of 2025..."

"One of the 5 Best Barbecue Tool Sets of 2025 — selected based on extensive hands-on testing."

Food & Wine FAVES — Best BBQ Tool Sets 2025

Everyday Health

"The rare gift that can impress even seasoned home cooks..."

"The rare gift that can impress even seasoned home cooks. The blades are beautifully balanced, the handles feel ergonomic, and the walnut wood block is as striking as the knives themselves."

Everyday Health — Best Gifts for Home Chefs

Parade

"The Sleek 12-Piece Kitchen Set That Solves All My Cooking Frustrations."

Parade — Crate & Barrel Schmidt Brothers Review

Men's Journal

"Best Grilling Knife Set — 2025 Grilling Awards."

"Best Grilling Knife Set — 2025 Grilling Awards. The 6-Piece Zebra Wood BBQ Knife Set."

Men's Journal — 2025 Grilling Awards

The Wall Street Journal

"You're Probably Storing Your Kitchen Knives Wrong..."

"You're Probably Storing Your Kitchen Knives Wrong. Here Are Three Better Ways."

WSJ Off Duty — Expert Knife Storage Feature

CNN Underscored

"I'm Saving More Money in 2025 by Meal Prepping..."

"I'm Saving More Money in 2025 by Meal Prepping — Here's Everything I Use to Do It."

CNN Underscored — Meal Prep Essentials

Leadership

The Team Behind
the Brand

Built by operators, not MBAs. The Schmidt Brothers team brings 60+ combined years in product development, global sourcing, finance, and brand building.

60+Combined Years

$83.5MRevenue Built

12M&A Deals

Jared Schmidt

Chief Operating Officer & Co-Founder

20+ years in logistics and global sourcing. Leads end-to-end operations driving consistent margin expansion.

Jordan Schmidt

Chief Creative Officer & Co-Founder

Visionary designer behind the brand's aesthetic. Consistently disrupts traditional cutlery design.

Sal Tirabassi

Chief Financial Officer (Fractional)

25+ years CFO and PE experience. Raised $500M+ for businesses. Executed 12 M&A transactions.

Karen Schmidt

Marketing (Advisor)

20+ years building global brands. Former AmEx and Verizon Media executive. Leads DTC growth strategy.

Jared Schmidt

Chief Operating Officer & Co-Founder

20+ years in logistics and global sourcing. Leads end-to-end operations driving consistent margin expansion.

Jordan Schmidt

Chief Creative Officer & Co-Founder

Visionary designer behind the brand's aesthetic. Consistently disrupts traditional cutlery design.

Sal Tirabassi

Chief Financial Officer (Fractional)

25+ years CFO and PE experience. Raised $500M+ for businesses. Executed 12 M&A transactions.

Karen Schmidt

Marketing (Advisor)

20+ years building global brands. Former AmEx and Verizon Media executive. Leads DTC growth strategy.

Investor FAQ.

Regulation Crowdfunding (Reg CF) is an SEC-regulated offering that allows any US resident — accredited or not — to invest in private companies. There are investment limits based on income and net worth for non-accredited investors.

After 15 years of self-funded growth and $83.5M in lifetime revenue, we're ready to accelerate. Capital will be deployed into DTC marketing (where we've proven 3-4x ROAS), new product launches, and international expansion.

The minimum investment amount will be confirmed at launch. We expect a low entry point to make this accessible to our customer community.

Investors may generate returns through a liquidity event — most likely a strategic acquisition or future IPO. We are targeting a 2030 exit. Returns are not guaranteed.

Early investors who reserve before launch and invest above certain thresholds receive additional shares at no extra cost. Tiers confirmed in the official offering documents.

Yes. 43% CAGR over 5 years with 35-40% gross margins — above industry averages. The company has generated $83.5M in lifetime revenue, all self-funded. Full financials available in the offering documents.

Capital will be deployed into: (1) DTC channel development; (2) New product launches with 80%+ historical success rate; (3) International expansion in Canada, Australia, and the UK.

Based on the company's financial model: 2025 actual revenue is $13.5M, with projections of $17.7M (2026), $26.3M (2027), $33.1M (2028), $41.8M (2029), and $52.6M (2030). This represents a 25.7% CAGR through the targeted 2030 exit.

One of America's Fastest-Growing Knife Brands Is Finally Letting You In.

Started in a Basement.
Built for Every Kitchen.

Built for the Kitchen. Designed for the Counter.

Premium Craft. Everyday Price.

6 Reasons This Raise Is Different

Self-Funded Until Now

Proven at Scale

DTC Is Just Starting

Clear Exit Thesis

$15.4B Market, Growing 6.4%

You Already Know the Brand

As Seen In

As Seen on Good Morning America

What Customers Say

Revenue Progression: 2025 → 2030

Reserve Your Early
Investor Position

Investment Calculator

15 Years of Proving the Model

Founded by Jared & Jordan Schmidt

Went Fully Independent

Navigated COVID & Grew 439%

Top 10 US Brand, 10,000 Retail Doors

First-Ever Equity Raise

Built to Exit by 2030

Potential Acquirers

What the Press Says

The Team Behind
the Brand

Jared Schmidt

Jordan Schmidt

Sal Tirabassi

Karen Schmidt

Jared Schmidt

Jordan Schmidt

Sal Tirabassi

Karen Schmidt

Investor FAQ.

Get First Access.
Lock in Early-Bird Terms.

One of America's Fastest-Growing Knife Brands Is Finally Letting You In.

Started in a Basement.Built for Every Kitchen.

Built for the Kitchen. Designed for the Counter.

Premium Craft. Everyday Price.

6 Reasons This Raise Is Different

Self-Funded Until Now

Proven at Scale

DTC Is Just Starting

Clear Exit Thesis

$15.4B Market, Growing 6.4%

You Already Know the Brand

As Seen In

As Seen on Good Morning America

What Customers Say

Revenue Progression: 2025 → 2030

Reserve Your EarlyInvestor Position

Investment Calculator

15 Years of Proving the Model

Founded by Jared & Jordan Schmidt

Went Fully Independent

Navigated COVID & Grew 439%

Top 10 US Brand, 10,000 Retail Doors

First-Ever Equity Raise

Built to Exit by 2030

Potential Acquirers

What the Press Says

The Team Behindthe Brand

Jared Schmidt

Jordan Schmidt

Sal Tirabassi

Karen Schmidt

Jared Schmidt

Jordan Schmidt

Sal Tirabassi

Karen Schmidt

Investor FAQ.

Get First Access.Lock in Early-Bird Terms.

Started in a Basement.
Built for Every Kitchen.

Reserve Your Early
Investor Position

The Team Behind
the Brand

Get First Access.
Lock in Early-Bird Terms.