15 years. Self-funded. 43% CAGR. Top 10 brand. 10,000 retail doors. Schmidt Brothers has never taken outside capital — until now.
Jared and Jordan grew up watching their mother and father cook. A German heritage. A love of craft. An instinct that great tools shouldn't belong only to professional chefs.
In 2010, they launched Schmidt Brothers from the ground up — no outside investors, no venture money. Just product obsession, operational discipline, and a belief that premium quality could meet everyday affordability. 15 years and $83.5M in revenue later, they've demonstrated it.
"We always ask Jared and Jordan when they're going to give us additional categories."
From knife block sets to BBQ tools, every Schmidt Brothers product is designed to perform, built to last, and priced to be accessible.
Chef and Specialty Knives
Knife Block Sets
Grill Tools and AccessoriesSchmidt Brothers has never taken a dollar of outside equity in 15 years. $83.5M in lifetime revenue — all bootstrapped. This is the first time the public can own a piece.
This isn't a startup asking for faith. 43% CAGR. 10,000 doors. Top 10 brand. The machine is already running — capital accelerates it.
DTC grew +133% YoY with ~70% gross margins and a historical 3-4x ROAS. More spend = more revenue potential at one of the highest-margin channels.
68% of consumers are cooking at home more. Premium cutlery is where the market is headed. Schmidt Bros. is already there.
Oprah's Favorite Things. Forbes. WSJ. Bon Appetit. You've probably owned a Schmidt Bros. knife. Now own the company.
Sold in 10,000+ retail doors nationwide and featured across major media outlets.
Schmidt Brothers featured on GMA's Deals & Steals segment with Jared Schmidt.
4.8 / 5.0 · 50,000+ verified reviews
These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
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Launched with a licensee distribution agreement. Established early footprint in premium gourmet retailers.
Exited distribution agreement. Relaunched as a wholly owned company. Full control of brand, product, and margin.
Successfully managed supply chain disruptions to deliver exponential growth. Expanded management team and began penetrating mass-market retail.
Moved from #27 to top 10. Expanded DTC and mass market retailers. DTC channel had significant success with +133% YoY results.
Opening the cap table to the public. Raising growth capital to accelerate DTC, launch new product lines, and expand internationally.
80 pieces of media coverage in 2025 alone, reaching an estimated 640 million+ impressions.
Founder-led since 2010, Schmidt Brothers brings together product vision, operating discipline, financial leadership, and brand-building experience.
01
The operational force behind Schmidt Brothers Cutlery. With 20+ years in logistics, sales, and global sourcing, Jared leads end-to-end operations from manufacturing partnerships to retail distribution, driving consistent margin expansion and category growth. He built the supply chain and logistics infrastructure that put Schmidt Brothers in 10,000 retail doors without a single outside investor.
02
The creative and strategic force behind the Schmidt Brothers brand. Jordan built Schmidt Brothers into a premium housewares brand across retail stores nationwide while growing a fast-scaling DTC channel. He leads brand creative, product vision, and go-to-market strategy across all channels, and holds the patents that differentiate Schmidt Brothers products from every competitor in the category.
03
Salvatore Tirabassi is the Founder and Managing Director of CFO Pro+Analytics, a leading fractional and interim CFO services firm serving emerging and founder-owned companies. He brings 25+ years of expertise in financial strategy, corporate restructuring, capital raising, and GAAP-compliant financial reporting. Salvatore has raised over $500M for businesses and personally executed 12 M&A transactions, making him the architect of Schmidt Brothers' financial infrastructure and 2030 exit strategy.
04
A recognized global marketing and growth executive with 20+ years of experience building and scaling consumer brands. A former executive at American Express and Verizon Media, Karen has led customer-centric growth initiatives and developed sustainable go-to-market strategies for leading brands. She oversees Schmidt Brothers' DTC growth strategy and brand marketing.
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